Redshift Powers Up Maxon: Enhancing Rendering Capabilities While Supporting All Major 3D Software
Newbury Park, CA, April 8, 2019 – Maxon, a leading developer of professional 3D modeling, animation, and rendering solutions, has announced the acquisition of Redshift Rendering Technologies, Inc., the creators of the Redshift rendering engine. Redshift is a high-performance, GPU-accelerated renderer designed to meet the specific demands of modern, high-end production. It is built to support creative individuals and studios of all sizes, by delivering a vast selection of features that accelerate the rendering of large or complex 3D projects compared to traditional rendering solutions. Redshift is currently available as a plugin rendering solution for Maxon’s award-winning Cinema 4D and a range of other industry-standard 3D applications.
“Rendering can be the most time-consuming and resource-intensive aspect of 3D content creation,” said David McGavran, CEO of Maxon. “Redshift’s speed and efficiency, with Cinema 4D’s responsive workflow, forms a perfect synergy within our portfolio.”
“We’ve long admired and respected Maxon and the Cinema 4D community, and we’re very excited to join them,” said Nicolas Burtnyk, Co-founder and CEO, Redshift Rendering Technologies. “We look forward to collaborating closely with Maxon, working on the seamless integration of Redshift into Cinema 4D, and continuing to push the boundaries of production-ready GPU rendering.”
Redshift has quickly earned a reputation as an essential rendering solution for leading companies, including Technicolor, Polygon Pictures, Digital Domain, DHX, Rainmaker, Encore Hollywood and Blizzard. Notable projects featuring Redshift for VFX and motion graphics include Black Panther, Aquaman, Captain Marvel, Rampage, American Gods, Gotham, The Expanse, and many more.
Key Announcements from the 2019 NAB Show
At the 2019 NAB Show, both companies will be present to brief the media during the annual Maxon press luncheon, which will take place on April 8th at the Renaissance Las Vegas Hotel, from 12 noon to 1:00 p.m. The event will include an overview and a Q&A session.
Immediate Impacts
- Redshift pricing will remain unchanged. Customers can continue to purchase Redshift through their usual channels.
- Redshift is and will remain available for Maya, 3dsmax, Houdini, and Katana. The development of a plugin for Blender will continue as planned. Further integrations may be considered in the future.
- Release plans and development for Redshift 3.0 will not be affected.
- Cinema 4D will also continue to support other third-party render engines through its plugin architecture.
The Perfect Strategic Alignment
The combination of Cinema 4D and Redshift has secured the favor of designers and production companies for several key reasons, including:
Ease of Use: In the complex world of 3D content creation, Cinema 4D is widely recognized as the most accessible 3D package for new users. In comparison to other renderers, Redshift is also user-friendly, making rendering easier, faster, and more efficient. The combination of Cinema 4D and Redshift delivers unparalleled accessibility and efficiency gains to 3D production.
Stability: Both Cinema 4D and Redshift are celebrated for their stability and reliability in production. In the time and budget-sensitive post-production environment, stability and performance are key.
Speed: Redshift is a high-performance production-quality renderer that supports biased rendering techniques for incredibly fast, noise-free renders. Cinema 4D is known for its efficient, inspiring workflow. Designers find that using the two products together saves time and money, while unlocking their creative potential.
Photo-Realistic Results: Redshift isn’t just fast; it also provides valuable features for creating remarkably photo-realistic imagery. The results are comparable to renders produced by unbiased rendering engines.
Interactivity: Redshift’s RenderView Interactive Preview Region (IPR) allows you to adjust the settings as you work on the scenes with virtually no downtime. RenderView updates the changes made to a scene in near real-time.
Integration: Redshift comes with a comprehensive suite of powerful features that integrate impressively well with Cinema 4D.
Customer Testimonials
“The Cinema 4D community has embraced Redshift since its inception. Its sheer speed, production-proven features, and remarkable integration into C4D have made it an indispensable part of my workflow.”
– Chad Ashley Creative Director, Greyscalegorilla
“With Redshift’s incredible feature set, ease of use, and impressive rendering speed and quality, Cinema 4D with Redshift have become our go-to CG toolset for almost every project.”
– Matt Silverman, Executive Creative Director, Swordfish San Francisco
